Friday, July 13, 2007

Rumor: Xbox 360 Price Drop


E3's not even officially over, and the price cut rumors are flying again. Some people are predicting a $100 price cut across the SKUs for the Xbox 360.

This rumor apparently comes from a Canadian retailer who says starting August 1st all three 360 SKUs will receive a $100 price cut.

Now this rumor I'm more skeptical about. Why wouldn't Microsoft announce this at E3? Why hide it? I don't think I believe the hype. Plus, Microsoft needs all that money for the extended warranties they just issued...

But then again, Sony hid their price cut for a long time, and there were all those early reports from retailers about an upcoming price cut. And Microsoft may want to counter Sony's price cut and new release of the 80GB PS3. Also, the Xbox 360 is the longest running console system to not have a price cut. If the 360 Core was cut by $100, it would be cheaper than the Nintendo Wii so it could also counter Nintendo...

4 comments:

aplusj said...

Maybe they are saving up to announce it closer to the holiday season, when a ton of great games from all systems will be out. Plus if it will be cheaper than the Wii, why not announce it closer to Christmas, when people will be price shopping.

Mike said...

This actually kinda makes sense. Microsoft came out with guns a 'blazing for the holiday season lineup. A price drop like that would make them even more competitive, even against the Wii, like Josh said.

It would be bad for them for this news to get out early at E3 though. They don't want all those folks who are planning on buying a 360 for Halo 3 to save 100 bucks by waiting until Christmas.

They could also market big by announcing a temporary holiday price cut. Thus pushing holiday purchases even more. There are also rumors that Sony will phase out the 60gb, and bring in the 80 for $600 essentially making their price cut temporary too. Ahhh, speculation.

Jester013 said...

You mean the rumors that I talk about in the news item before this one? Come on, Mike! ;-)

Mike said...

Doh!

My theory makes sense though dang it. It does!